May 30th, 2005

Communities Dominate Brands



Communities Dominate Brands by Tomi T. Ahonen & Alan Moore

Actually I have not buy this book yet but I have it on my Amazon wishlist. I met up with Tomi1 last Friday who is in town to give some talks on 3G. We spend a couple of hours debating on various technology development; I love discussion that screwed with my brains, and best of all changed my perspective. Suffice to say, Tomi certainly did :-)

Anyway, his latest book is on “Community” something which is quite different from his previous four books on 3G. I am attracted to this book because it is perhaps the first book I am aware of written for business and marketing folk on how to deal (leverage) on bloggers. Some of the concepts introduced by the book totally would turn traditional marketing upside down :-)

Given that many non-bloggers businessman and marketing folks are still trying to figure out how to deal with bloggers, this look like a timely and great book to read.

1 For those who don’t know Tomi, Tomi is the former head of 3G group in Nokia and now he is a consultant on 3G to every handsets and 3G operators you can think of.

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