Take a look at GM Fastline Blog, a brand new blog by a senior management of GM, Bob Lutz, and look at the traffic and comments on the site! (via Loic). I glance at it quickly but one comment stands out:
Very impressive Product Strategy !! I think your competetion is not going to like the way you (GM) have changed the playing feild and reaching out to customers thru this media.
Kudo’s to you and your team !!
Seriously, it is time for corporate to start blogging!