My team called for a tender to build a prototype for a Digital Content Exchange using Semantic Web technology 2 months back and we awarded the contract to HP last week. More specifically, it is awarded to Semantic Web team in HP Labs leaded by Brian McBride, the creator of Jena.
Oh yea, if you think speaking to geeks is bad, try speaking to Semantic Web people. I find myself saying “using the taxonomy and thesaurus from 386, we can construct the OWL and also reference RDF for content owners and then application developers can build facets browser by syndicating these RDFs” and honestly, I have no idea what I just said :-)