September 16th, 2007

Visit to Geni

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I visited on their invitation yesterday.

The first time I come across Geni was on Techcrunch when it amazed everyone with a US$100M for a 7-weeks old company. They are founded by a bunch of ex-Paypal and eBay employees.

I finally got around playing with their tool and I have to say I am pretty amazed at what they did. They are quite proud in what they have, and is not shy to say they have a web “a grandmother can use”. And it is probably true.

But of course, the cool AJAX interface/usability is only part of the puzzle. What is more important is whether the social network is actually useful. And they seem to have the answer:

1. Genealogy, according to them, is one of a popular hobby in US. I can imaging that is kind of hobby one would take up when you grow older and from our conversation, thats seem true.

On the other hand, they admitted that most of their family trees are currently started by younger generation. This is going to be challenging to them to market to the right market segment.

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