August 1st, 2004

Singapore-Los Angeles Long Haul on SQ20

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This is the first time I took the 16th non-stop long haul Singapore-Los Angeles SQ20 flight. The plane is full but I dont feel cramped at all given the space they gave to each passenger. The Executive Economy seat (all travels are at economy now :p) is almost as good as the old Raffles Class.

This is a classic Value Innovation at work. While most airline would go for packing more seats and cut back on services to increase profit margin, Singapore Air took another path to go for bigger space and better services at slightly more expensive fees. It is pretty simple logic: 130seats but at 90% load is better then 200 seats at 40% load. Considering it is a 16hrs flight, I dont mind paying a bit more for increase legspace!

Gosh, I love this flight!

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