November 15th, 2003

Internet Apocalypso

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cluetrain-manifesto.gifFound an interesting article called Internet Apocalypso aka the ClueTrain Manifesto. I know I know, I am about four years late reading this (it is published online in 1999 and was the best seller in Business Week in 2000 and have been translated to a dozen of languages).

But have things change over the last four years? Zilch! Intranet is still intranet around with corporate good-doers telling staff how to keep in-line.

It is easy to say “embrace change” and “speak the truth” but in reality, not many organizations (or people) can really swallow transparcy and truth. Changes need time…

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